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Query: NON-LIVING RESOURCES Year: 2014 Year: 2015 Repository: 73 Language: Inglés

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Title: Selection and analysis of a predictive model to forecasting sales in projects of winning management consultancy
Author: Oliveira, Ana Filipa dos Santos de
Language: Inglés
Repository: 73
Subject: Predictive model / Multiple Linear Regression Model / Proposal acceptance / Clients decisions factors / Modelo preditivo / Modelo de regressão linear / Aceitação de propostas / Fatores de decisão dos clientes

Acceder
Title: Adidas originals red: evelopment of a cause-related marketing plan
Author: Muchnová, Markéta
Language: Inglés
Repository: 73
Subject: Cause-related marketing / CRM / Sneakers / Company-cause fit / Adidas originals / Marketing relacionado a causas / Sapatilhas / Empresa-adaptação à causa

Acceder
Title: A balanced scorecard model for a generic strategic level military headquarters
Author: Doğan, Özcan Murat
Language: Inglés
Repository: 73
Subject: Balanced Scorecard / Strategic management / Delphi technique / Gestão estratégica / Técnica Delphi

Acceder
Title: Consumer emotions, perceived image and behavioral intentions toward Portuguese gastronomy
Author: Moura, Ana de Oliveira Pais Costa
Language: Inglés
Repository: 73
Subject: Traditional food / Emotions / Behavioral intentions / Perception of food attributes / Comida tradicional portuguesa / Emoções / Intenções comportamentais / Percepção de atributos alimentares

Acceder
Title: Is street art institutionalizable? Challenges to an alternative urban policy in Lisbon
Author: Costa, P. / Lopes, R.
Language: Inglés
Repository: 73
Subject: Street art / Graffiti / Urban art / Creativity / Governance / Lisbon / Local cultural policy / Urban cultural policy

Acceder
Title: To whom do we communicate? stage tailoring and framing of health messages in the promotion of fruit and vegetable intake
Author: Godinho, Cristina Isabel Albuquerque
Language: Inglés
Repository: 73
Subject: Mensagens de saúde / Adaptação ao estádio / Enquadramento da mensagem / Consumo de frutas e vegetais / Health messages / Message tailoring / Message framing / Fruit and vegetable intake

Acceder
Title: Impact of the financial crisis on dividend policies: evidence from European firms
Author: Lopes, Jorge Miguel Afonso Cordeiro
Language: Inglés
Repository: 73
Subject: Dividends / Financial crisis / Profitability / PIIGS / Dividendos / Crise financeira / Rentabilidade

Acceder
Title: The challenge of enhancing a luxury brand without awareness in a perfumery
Author: Gregório, Vânia Catarina Pereira de Barros
Language: Inglés
Repository: 73
Subject: Designer fragrances / Fragrances / Luxury brands / Luxury communication / Luxury brand marketing plan / Perfumes de designer / Perfumes / Marcas de luxo / Comunicação do luxo / Plano de marketing de marcas de luxo

Acceder
Title: The mechanism of rural finance and the increase of farmers' income: a study of urban and rural regions in China
Author: HE, Jie
Language: Inglés
Repository: 73
Subject: Coordinated development in urban and rural regions / Rural finance / Increase of farmers’income / Financial service mechanism / Financial risks / Financiamento rural / Desenvolvimento coordenado de zonas rurais e urbanas / Aumento de rendimento dos agricultores / Mecanismo para serviços financeiros / Riscos financeiros

Acceder
Title: Talking about quality: exploring how ‘quality’ is conceptualized in European hospitals and healthcare systems
Author: Wiig, S / Aase, K. / von Plessen, C. / Burnett, S. / Nunes, F. G. / Weggelaar, A-M. / Anderson-Gare, B. / Calltorp J. / Fulop, N.
Language: Inglés
Repository: 73
Subject: Quality conceptualization / Clinical effectiveness / Patient safety / Patient experience / Multi-level case study / Quality improvement

Acceder

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