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Title: The impact of facial expressions in consumer purchase decisionLanguage: InglésRepository: 73Subject: Facial expressions / Emotions / Incongruency / Consumer neuroscience / Purchase intention / Eye-tracking / Consumer decisions / PLS-SEM / Expressão facial / Emoção / Comportamento do consumidor / Tomada de decisão / Marketing / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Marketing budget optimisation: key metrics and trends, according to specialistsAuthor: Magalhães, João Pedro HenriquesLanguage: InglésRepository: 73Subject: Marketing budget optimisation / Real-time delphi / Marketing metrics / Marketing trends / Marketing / Gestão de marketing / Gestão orçamental / DELPHI / Modelos de marketing / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Corporate rebranding on SMES: an analysis based on a framework appllied to big companies the case of GreenwishAuthor: Travassos, André MarquesLanguage: InglésRepository: 73Subject: Rebranding / SME / Restaurant / Healhty food / Vegetarian / Sustainability / PME Pequenas e Médias Empresas / Restauração / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M130 / L83 / M Business administration and business economics - Marketing - Accounting - Personnel economics / L Industrial organization
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Title: Corporate rebranding on SMEs: an analysis based on a framework appllied to big companies: the case of GreenwishAuthor: Travassos, André MarquesLanguage: InglésRepository: 73
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Title: Service quality and customer satisfaction: a case study of nursing homes in BeijingAuthor: Li ChenLanguage: InglésRepository: 73Subject: Healthcare management / Nursing home / Service quality / Consumer satisfaction / Market segmentation / Gestão de serviços de saúde / Lares de terceira idade / Qualidade do serviço prestado / Satisfação do consumidor / Segmentação de mercado / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / I11 / M31 / I Health, education, and welfare / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Generational analysis on tourists' travel behaviors: exploring chinese outbound touristsAuthor: Huang ShunyingLanguage: InglésRepository: 73Subject: Tourism / Generational analysis / Travel behaviors / Chinese outbound tourists / Marketing turístico / Geração / Comportamento do consumidor / Análise de dados / Turistas / Comunidade chinesa / China / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / L83 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics / L Industrial organization
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Title: Digital marketing plan for the Portuguese Family Businesses AssociationAuthor: Lázaro, Miguel José SousaLanguage: InglésRepository: 73Subject: Digital marketing / Nonprofit organizations / Family businesses / Social media / Marketing digital / Organização sem fins lucrativos / Empresa familiar / Rede social / Trabalho de projeto / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / L31 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics / L Industrial organization
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Title: Digital marketing performance measurement: how good marketing performance measurement practices can increase firm's performanceAuthor: Castilho, Rodrigo VieiraLanguage: InglésRepository: 73Subject: Digital marketing / Marketing metrics / Marketing performance measurement / ROI marketing / Marketing digital / Performance / Medição / Empresa / Estratégia empresarial / Análise técnica / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / L25 / M13 / M31 / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Food marketing guerrilla version: pratical case: Tritico, an Italian bakeryAuthor: Cavalli, FedericoLanguage: InglésRepository: 73Subject: Guerrilla marketing / Food and beverage marketing / Marketing strategy / Customer experience / Gestão / Marketing / PME Pequenas e Médias Empresas / Indústria de panificação / Estratégias de marketing / Comportamento do consumidor / Itália / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / L66 / M31 / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics
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