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Subject: Image Segmentation Repository: 73 Year: 2014

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Title: A ligação da marca Sumol ao surf : efeito do patrocínio na imagem da marca e na atitude do consumidor
Author: Eusébio, Amélia Maria de Brito Pires
Language: Portugués
Repository: 73
Subject: Brand-equity / Patrocínio / Transferência de imagem / Surf / Sponsorship / Image

Acceder
Title: Medical tourism: how lobby servicescape may influence customers’ image and pleasure
Author: Loureiro, S. M. C. / Ferreira, E. S.
Language: Inglés
Repository: 73
Subject: Servicescape / Pleasure / Image / Medical tourism

Acceder
Title: Imagens do núcleo histórico de Carnide : grau de conhecimento e apreciações de um território particular
Author: Santana, Duarte Luis Pires
Language: Portugués
Repository: 73
Subject: Núcleo histórico de Carnide / Carnide Velho / População local / População circundante / População longínqua / Àrea Metropolitana de Lisboa Norte e Sul / Imagem / Carnide´s historical Core / Old Carnide / Locals / Surrounding population / Distant population / Lisbon´s Metropolitan Area North and South / Image

Acceder
Title: Outsiderness among young people in Europe: A fuzzy set analysis
Author: Marques, P.
Language: Portugués
Repository: 73
Subject: Segmentation / Youth / Labour market institutions / Welfare state / Social conflict / QCA

Acceder
Title: Segmentation model for electronics and appliances retailer in B2B market
Author: Caramelo, Diogo Lopes
Language: Inglés
Repository: 73
Subject: Segmentation / B2B / Retailing / Consumer electronics / Segmentação / Retalho / Eletrónica de consumo

Acceder
Title: Pricing numa instituição financeira
Author: Belo, Rafael André Gangnard Pires
Language: Portugués
Repository: 73
Subject: Pricing / Segmentação / Cliente / Importância do cliente / Segmentation / Customer / Customer importance

Acceder
Title: Grocery consumer relational perceptions: value typologies and environmentally sustainable consumption
Author: Gonçalves, Marta Catarina Fernandes
Language: Inglés
Repository: 73
Subject: Consumer perceived value / Relational satisfaction / Risk of environmentally unsustainable consumption / Segmentation / Risco de consumo ambientalmente insustentável / Satisfação relacional / Segmentação / Valor percebido pelo consumidor

Acceder
Title: Reorganização dos serviços profissionais da outsystems
Author: Pereira, Rui
Language: Portugués
Repository: 73
Subject: Marketing de serviços / Segmentação / Atributos de valor / Personas / Preço / Estratégia de serviços / Tecnologias de informação / Service marketing / Segmentation / Value attributes / Pricing / Service strategy / Information technology

Acceder
Title: Kids as consumers challenges of product marketing to kids in the sporting goods industry: analysed for the adidas neo label
Author: Rathjen, Katharina
Language: Inglés
Repository: 73
Subject: Behavior / Consumers / Product Attributes / Segmentation / Marketing / Comportamento do consumidor

Acceder

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