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Query: NON-LIVING RESOURCES Document Type: Tesis Repository: 73 Year: 2014 Language: Inglés

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Title: A model of experiential shopping for the automotive industry: integrating the concepts of point of sale and multisensory marketing
Author: Knaul, Philip
Language: Inglés
Repository: 73
Subject: Multisensory-marketing / Point of sale / Experiential study / Automotive

Acceder
Title: Study on how to increase the commercial offers in airports while improving customer experience : Lisbon case
Author: Serraninho, Inês Alves
Language: Inglés
Repository: 73
Subject: Experiential marketing / Customer experience / Airport cities / Commercial offerings / Marketing experiencial / Experiência do consumidor / Cidades aeroportuárias / Ofertas comerciais

Acceder
Title: Consumer emotions, perceived image and behavioral intentions toward Portuguese gastronomy
Author: Moura, Ana de Oliveira Pais Costa
Language: Inglés
Repository: 73
Subject: Traditional food / Emotions / Behavioral intentions / Perception of food attributes / Comida tradicional portuguesa / Emoções / Intenções comportamentais / Percepção de atributos alimentares

Acceder
Title: Behind the boardroom's door: the role and contributions of corporate boards
Author: Simões, Ana Cristina Moreira
Language: Inglés
Repository: 73
Subject: Corporate governance / Board of directors / Board’s role / Board’s perceptions / Governação empresarial / Conselho de administração / Papel do conselho de administração / Percepção dos administradores

Acceder
Title: Self-reported bilingual outcomes and language acculturation among descendants of Turkish immigrants in France, Germany and the Netherlands
Author: Matias, Ana Raquel Monteiro
Language: Inglés
Repository: 73
Subject: Descendants of Turkish immigrants / Linguistic-self esteem / Linguistic socialization experiences / Bilingualism / Language acculturation / Filhos de imigrantes turcos / Auto-estima linguística / Socialização linguística / Bilinguismo / Aculturação linguística

Acceder
Title: Adidas originals red: evelopment of a cause-related marketing plan
Author: Muchnová, Markéta
Language: Inglés
Repository: 73
Subject: Cause-related marketing / CRM / Sneakers / Company-cause fit / Adidas originals / Marketing relacionado a causas / Sapatilhas / Empresa-adaptação à causa

Acceder
Title: A balanced scorecard model for a generic strategic level military headquarters
Author: Doğan, Özcan Murat
Language: Inglés
Repository: 73
Subject: Balanced Scorecard / Strategic management / Delphi technique / Gestão estratégica / Técnica Delphi

Acceder
Title: How employee portal contributes for the intangible assets value creation
Author: Mendes, David Santos
Language: Inglés
Repository: 73
Subject: Change management / Strategy map / Benefit management / Intranet / Employee portal / Strategic alignment / Collaboration / Intangible assets / Organizational culture / Gestão de mudança / Mapa estratégico / Gestão de benefícios / Portal de colaborador / Alinhamento estratégico / Colaboração / Ativos intangíveis / Cultura organizacional

Acceder
Title: Measuring perceived service quality at travel agency best travel
Author: Gaprindashvili, Sopio
Language: Inglés
Repository: 73
Subject: Avaliação da qualidade / Serviços / Servperf / Agência de viagens / Quality assessment / Service / Travel agency

Acceder
Title: Four wheels and one board: studying the skateboard tribe and their loyalty towards skateboarding brands
Author: Baumhammer, Paulo Miguel Pereira
Language: Inglés
Repository: 73
Subject: Skateboarding / Tribes / Tribal marketing / Brand loyalty / Skate / Tribos / Marketing tribal / Lealdade de marca

Acceder

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