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Title: The role of Portuguese companies in the development of corporate strategies: case studyAuthor: Lopes da Costa, R. / Ramos, S. / António, N.Language: InglésRepository: 73
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Title: Examining the differences of the internationalization strategies of two of the major brands in the smartphone industry - Apple inc. versus Samsung electronicsLanguage: InglésRepository: 73Subject: Gestão internacional / Indústria das telecomunicações / Telemóvel / Mercado internacional / Estratégias de sucesso / Segmentação do mercado / Análise comparativa / Internationalization / Strategy / Market entry / Segmentation / International approach / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Title: Development and application of a framework for the creation of a food startup in GermanyAuthor: Cierpiol, Marie-LuiseLanguage: InglésRepository: 73
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Title: The role of portuguese companies in the development of corporate strategies: case studyAuthor: Ramos, Solange Helena LadeiraLanguage: InglésRepository: 73Subject: Strategy / Strategic management / Corporate strategy / Strategic decision / Gestão estratégica / Empresa / Tomada de decisão / Análise setorial / Estudo de casos / Estratégia / Estratégia corporativa / Decisão estratégica / Domínio/Área Científica::Ciências Sociais / M5 / M190 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: A case study on international marketing – the challenge of a European fireplace company entering the Brazilian marketAuthor: Costa, Felipe Martins Brand daLanguage: InglésRepository: 73Subject: Brazil / Internationalization / Marketing / Strategy / Brasil / Internacionalização / Estratégia
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Title: The internationalization project of Herdade do Vale da Rosa to Canada: the best portuguese grapes heading to the canadian marketLanguage: InglésRepository: 73Subject: Internationalization / Expansion / Strategy / Marketing / Internacionalização / Estratégia empresarial / Gestão do produto / Produto alimentar / Fruticultura / Domínio/Área Científica::Ciências Sociais / M16 / M31 / Q17 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Q Agricultural and natural resource economics - Environmental and ecological economics
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Title: Portela Cafés: your home since 1977Author: Crespo de Carvalho, J.Language: InglésRepository: 73Subject: Coffee / Chain of coffee stores / Strategy / Future
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Title: A case study of strategy: strategic development of a portuguese-based companyAuthor: Costa, André Ricardo SobralLanguage: InglésRepository: 73Subject: Strategy / Internationalization / Hypercompetition / Innovation / Triple-play / Estratégia / Internacionalização / Hipercompetição
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Title: Balanced scorecard evolution corporate responsibility perspectiveAuthor: Pilão, Pedro Miguel FerreiraLanguage: InglésRepository: 73Subject: Balanced Scorecard / Estratégia / Responsabilidade social / Performance / Strategy / Social responsibility
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