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Query: NON-LIVING RESOURCES Document Type: Tesis Repository: 73 Year: 2015 Language: Inglés

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Title: Optimization of Fast Moving Consumer Goods (FMCG) marketing channels in China: a case study
Author: Chun, Chen
Language: Inglés
Repository: 73
Subject: FMCG enterprises / Marketing channel optimization / Marketing dual channels / Channel relationship / Channel evaluation

Acceder
Title: Business concept development: argan oil “ooxol” in Switzerland
Author: Meinerzhagen, Sarah Andrea
Language: Inglés
Repository: 73
Subject: Business concept development / Argan oil / Cosmetic product / Nutritive product / Estratégias de desenvolvimento / Pequena empresa / Óleo de Argan / Produto cosmetico / Produto nutritivo / Start-up

Acceder
Title: The Brazilian offshore oil and gas industry: potential and market entry for Friesland Kabel
Author: Herrmann, Michael
Language: Inglés
Repository: 73
Subject: Brazilian oil and gas industry / International strategy / Marine cables / Strategic management / Indústria petrolífera / Indústria do gás / Estratégias internacionais / Gestão estratégica / Brasil

Acceder
Title: Determinants of the horizontal and vertical intra-industry trade between Norway and the European Union
Author: Trupkiewicz, Michał
Language: Inglés
Repository: 73
Subject: Intra-industry trade / Product differentiation / Panel data / Norway / Comércio intra-ramo / Diferenciação do produto / Dados de painel / Noruega

Acceder
Title: Capital increase and rights issue : the case of BES 2012
Author: Ferreira, João Diogo dos Santos
Language: Inglés
Repository: 73
Subject: Capital Increase / Rights valuation / Capital requirements / Market reaction / Aumento de capital / Avaliação de direitos / Requisitos de capital / Reação do mercado

Acceder
Title: SOGRAPE : sales team incentive system
Author: Maia, Inês de Sottomayor da Cunha Sampaio
Language: Inglés
Repository: 73
Subject: Compensation / Incentive / Sales / Pay for performance / Compensação / Incentivos / Vendas / Remuneração por desempenho

Acceder
Title: Challenges faced by a portuguese it company on the decision of entering and competing in international markets
Author: Miguel, Andreia Vazão
Language: Inglés
Repository: 73
Subject: Portuguese it company / Internationalization / Global strategy / Information technology / Empresa it portuguesa / Internacionalização / Estratégia global / Tecnologias de informação

Acceder
Title: Implementation of a service-dominant logic in a Portuguese SME wine seller
Author: Fernandes, Miguel Jorge do Carmo Francisco Morgado
Language: Inglés
Repository: 73
Subject: Service-dominant logic / Costumer experience / Wine / SME / Strategic marketing / Experiência do cliente / PME vínicola / Marketing estratégico

Acceder
Title: Employers’ perspective of expatriate failure: understandings and explanations
Author: Carvalho, Marta Maria Silva
Language: Inglés
Repository: 73
Subject: Insucesso no destacamento internacional / Ajustamento internacional / Regresso prematuro / Constrangimentos familiares / Failure in international assignment / International adjustment / Premature return / Family constraints

Acceder
Title: Internationalization of portuguese companies: challenges in reaching the foreign market
Author: Rotaru, Olesea
Language: Inglés
Repository: 73
Subject: Internationalization / Internal and external barriers / Exporting

Acceder

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