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Title: The impact of facial expressions in consumer purchase decisionLanguage: InglésRepository: 73Subject: Facial expressions / Emotions / Incongruency / Consumer neuroscience / Purchase intention / Eye-tracking / Consumer decisions / PLS-SEM / Expressão facial / Emoção / Comportamento do consumidor / Tomada de decisão / Marketing / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Marketing budget optimisation: key metrics and trends, according to specialistsAuthor: Magalhães, João Pedro HenriquesLanguage: InglésRepository: 73Subject: Marketing budget optimisation / Real-time delphi / Marketing metrics / Marketing trends / Marketing / Gestão de marketing / Gestão orçamental / DELPHI / Modelos de marketing / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Corporate rebranding on SMES: an analysis based on a framework appllied to big companies the case of GreenwishAuthor: Travassos, André MarquesLanguage: InglésRepository: 73Subject: Rebranding / SME / Restaurant / Healhty food / Vegetarian / Sustainability / PME Pequenas e Médias Empresas / Restauração / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M130 / L83 / M Business administration and business economics - Marketing - Accounting - Personnel economics / L Industrial organization
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Title: Corporate rebranding on SMEs: an analysis based on a framework appllied to big companies: the case of GreenwishAuthor: Travassos, André MarquesLanguage: InglésRepository: 73
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