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Query: NON-LIVING RESOURCES Repository: 73 Document Type: Tesis Year: 2014 Language: Inglés

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Title: Study on how to increase the commercial offers in airports while improving customer experience : Lisbon case
Author: Serraninho, Inês Alves
Language: Inglés
Repository: 73
Subject: Experiential marketing / Customer experience / Airport cities / Commercial offerings / Marketing experiencial / Experiência do consumidor / Cidades aeroportuárias / Ofertas comerciais

Acceder
Title: Consumer emotions, perceived image and behavioral intentions toward Portuguese gastronomy
Author: Moura, Ana de Oliveira Pais Costa
Language: Inglés
Repository: 73
Subject: Traditional food / Emotions / Behavioral intentions / Perception of food attributes / Comida tradicional portuguesa / Emoções / Intenções comportamentais / Percepção de atributos alimentares

Acceder
Title: A model of experiential shopping for the automotive industry: integrating the concepts of point of sale and multisensory marketing
Author: Knaul, Philip
Language: Inglés
Repository: 73
Subject: Multisensory-marketing / Point of sale / Experiential study / Automotive

Acceder
Title: The choice of technological innovation modes: a multiple case study in the green lighting industry in China
Author: Guoyi, Tan
Language: Inglés
Repository: 73
Subject: Entrepreneurial enterprise / Resource / Capabilities / Technological innovation / Empresa empreendedora / Recursos / Competências / Inovação tecnológica / China

Acceder
Title: From business process outsourcing to business process management: romania as an outsourcing destination for portuguese speaking countries
Author: Tîstea, Ioana
Language: Inglés
Repository: 73
Subject: Business process outsourcing / Business process management / Process associates / Accounts payable / Service level agreements / Key peformance indicators

Acceder
Title: To whom do we communicate? stage tailoring and framing of health messages in the promotion of fruit and vegetable intake
Author: Godinho, Cristina Isabel Albuquerque
Language: Inglés
Repository: 73
Subject: Mensagens de saúde / Adaptação ao estádio / Enquadramento da mensagem / Consumo de frutas e vegetais / Health messages / Message tailoring / Message framing / Fruit and vegetable intake

Acceder
Title: Impact of the financial crisis on dividend policies: evidence from European firms
Author: Lopes, Jorge Miguel Afonso Cordeiro
Language: Inglés
Repository: 73
Subject: Dividends / Financial crisis / Profitability / PIIGS / Dividendos / Crise financeira / Rentabilidade

Acceder
Title: Livelihoods and sustainable pathways of land lost farmers in China: a study on Xingwen County
Author: Shen, Jun
Language: Inglés
Repository: 73
Subject: Land lost farmers / Livelihood behavior / Sustainable livelihoods / Pathway / Camponeses expropriados / Comportamento de vida / Comportamento de vida sustentável

Acceder
Title: The challenge of enhancing a luxury brand without awareness in a perfumery
Author: Gregório, Vânia Catarina Pereira de Barros
Language: Inglés
Repository: 73
Subject: Designer fragrances / Fragrances / Luxury brands / Luxury communication / Luxury brand marketing plan / Perfumes de designer / Perfumes / Marcas de luxo / Comunicação do luxo / Plano de marketing de marcas de luxo

Acceder
Title: The mechanism of rural finance and the increase of farmers' income: a study of urban and rural regions in China
Author: HE, Jie
Language: Inglés
Repository: 73
Subject: Coordinated development in urban and rural regions / Rural finance / Increase of farmers’income / Financial service mechanism / Financial risks / Financiamento rural / Desenvolvimento coordenado de zonas rurais e urbanas / Aumento de rendimento dos agricultores / Mecanismo para serviços financeiros / Riscos financeiros

Acceder

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