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Title: Balanced scorecard evolution corporate responsibility perspectiveAuthor: Pilão, Pedro Miguel FerreiraLanguage: InglésRepository: 73Subject: Balanced Scorecard / Estratégia / Responsabilidade social / Performance / Strategy / Social responsibility
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Title: Strategy tools’ use in the largest companies in PortugalLanguage: InglésRepository: 73Subject: Strategy / Strategy tools / Strategizing / Estratégia / Ferramentas estratégicas
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Title: Business plan of a three-star hotel in the city of Lisbon “Lisbon Journey hotel”Author: Canha, Nuno Miguel LiraLanguage: InglésRepository: 73Subject: Hospitality / Business plan / Strategy / Cost efficiency / Hotelaria / Plano de negócios / Estratégia / Eficiência nos custos
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Title: A managerial perspective of how resource-based view theory leads to competitive advantageAuthor: Geraldes, Rita Isabel AlvesLanguage: InglésRepository: 73Subject: Resource-Based of the Firm / Sustainable competitive advantage / Strategic Formulation / Strategic Management / Strategy / VRIO Framework / Gestão estratégica / Estratégia empresarial / Visão baseada nos recursos / Modelo VRIO / Vantagem competitiva / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Title: SCC, a case study of strategic marketing: drivers of success within hypercompetitive environmentAuthor: Marques, André MendesLanguage: InglésRepository: 73Subject: Marketing / Strategy / Strategic marketing / Beer sector / Estratégias / Marketing estratégico / Cerveja
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Title: Challenges and strategies for entry into the sports nutrition market in Portugal: a case studyAuthor: Correia, Arnaldo AndréLanguage: InglésRepository: 73
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Title: Company intelligence across customer life cycleAuthor: Arrimar, André Cardim FarinhaLanguage: InglésRepository: 73Subject: Customer / Life cycle / Retention / Strategy / Gestão de empresas / Cliente / Fidelidade / Satisfação do cliente / Ciclo de vida / Estratégia empresarial / Portugal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M10 / M30 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Enhancing the outcomes of mergers and acquisitionsAuthor: Miguel, João Carlos PereiraLanguage: InglésRepository: 73
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Title: Developling a communication strategy to enter the mariculture marketAuthor: Pereira, Joana Cardoso Fava ReisLanguage: InglésRepository: 73Subject: Marketing / Strategy / Communication / Media / Fish / Mariculture / Estratégias de comunicação / Plano de marketing / Marca / Empresa de pesca / Consumidor / Trabalho de projeto / Estratégia / Comunicação / Maricultura / Peixe / Domínio/Área Científica::Ciências Sociais / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: An e-portrait of international business schools’ strategy: an exploratory study on business strategy and value proposition as reflected by internationally accredited business schools’ web sitesLanguage: InglésRepository: 73Subject: Business school / Higher education / Strategy / Internet marketing / Escola de gestão / Ensino superior / Estratégia / Marketing digital
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